| Flight to Paradise a novel by Mike Coe |
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Signed
Copies Pay with credit
cards through PayPal (you do not have to have an account with PayPal), or
mail a check: Mike Coe, 2034 Costero Hermoso, San Clemente, CA 92673 Local
Retailers
Name of book: Flight
to Paradise Can I purchase your book at my local Barnes & Noble, Borders, Books-A-Million, or Walmart? I am using a small publisher. My publisher will not accept returns which is often required by the large book chains. However, you can have your local bookstore order the book for you if you are not comfortable ordering online. Bookstore
returns were instituted during the depression to help bookstores stay in
business. Interestingly, however, the practice never died, despite the end
of the depression. According to Jeffrey A. Trachtenberg of The Wall Street
Journal, “The book industry, by contrast, has been saddled with
(returns) since the Depression, when publishers told struggling bookstores
they could return unwanted books as long as they kept ordering new
titles.” The article is quite disturbing, sharing the dollar figures for
returned books (estimated at $800M -yes MILLION – last year alone), how
authors aren’t paid for returns, even if the books are then sold to
discount warehouses, and other inner-workings of a system few authors
really know anything about. An average of 35%-40% of books are returned by
bookstores each year. That means they routinely over-budget their needs by
35%-40%! If the rest of the world did business that way, the economy would
be in shambles.
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